Apple

Apple Inc. is known for its wide variety of products, from the famous iPhone to its computers, tablets, watches, headphones, and iPod. One doesn’t need to know a lot to know that Apple is at the forefront of technology. Apple inc was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple is widely known to the consumer market, if youve paid attention to someone just randomly while waiting in line for a coffee or just at the grocery store, you would either see the person busy chatting on their phone or sending a text message, have you ever paid attention to the phone they have in hand its either Samsung or Apple as those are the two more popular brands on the market for cell phone carriers, the latter being the more popular within the consumers because its easier to connect to all your Apple branded devices. Apple releases products yearly, creating better and improved versions of the previous years models they have released. Apple listens to the needs of the consumer. When i got my first iphone almost a decade ago the colorways for the phone were gold. black, and silver, the consumer wanted a new colorway for the phones, at the time the new colorway was meant for the female consumers since they wanted something more feminine and apple did just that with their rose gold iphone, not only was the color feminine and chick but it was just exactly what was needed to meet the consumer needs. Even now Apple still makes a pink Iphone, however over the years,this highly requested color has changed in the way it looks.

Here in the next couple of days, Apple will release a new Macbook Air in a sky blue color could the consumer be requesting more colors for the technology Apple is releasing, or could something have been released in previous years in sky blue that they noticed sold out within the company website themselves or a retail company like Best Buy or Target. If I could help Apple create a new product, it would be their Airpod Pro 2, but lets make them in more colors as opposed to the traditional white, while this product does offer customizable cases the headphones have been the same color as the first pair Apple released in 2016, while several upgrades have been done over the years, Apple could profit from an easier to carry headphones in different colors to meet the needs of the consumer. The buying process for these new colorful Airpods would be those that enjoy the same colors within their Iphone, and Ipads. This would appeal to students because, they are the ones staying on top on the klatest technology, and trends and parents normally please their kids with new products as birthday gifts, christmas gifts, graduation presents, or even for good grades in school. Right now to meet the need they are using Bets Solo Buds, Beats Solo Fit Pro,Beats Studio Pro, and Beats Solo which come in several colors and sizes depending on the preference to the consumer. Another consumer that gives Apple a run for its money in headphones is Galaxy Buds 3 Pro, however this headphone set only comes in silver and white.

Apple’s major competitor is Samsung because they specialize in the same products as the competitor. However, Samsung has a slight advantage over Apple in that they also sell household appliances, whereas Apple does not. A family that has moved into a new house may be compelled to buy a new washer, dryer, and refrigerator from Samsung, which is the only way in which the consumer may be buying from the competitor as opposed to Apple in this scenario, which then the consumer would be inclined to change from their Apple iphone and technology to Samsung technology because it can be connected to the many features included within the appliances.